Process

There are a few distinct stages to building a Web site.

Planning: This is where I learn about your organization, your business goals, your communications goals, your audience, etc. We figure out what you need your site to do, how you want it to work, what it should say, and how we can measure its effectiveness once it's in place. Usually this results in a functional specification and a technical specification.

Architecture: To most Web developers this terms means "how the content is arranged on your Web site." This begins with an inventory of all the content that you anticipate using on your site -- at this point, just a flat list of product information, biographies, white papers, contact info, and all the rest. I'll then suggest a basic organizational scheme: a site map, it's called, but it's not too different from the outlines we all did in grade school, where biographies and company history go under "About Us," etc. All we're doing is figuring out where your audience would expect to find each piece of content.

Design:

Implementation:

Testing: